and a perfect fisking of Marvel's casual, asshat sexism:
When men turn up, they are not “males”, but “guys”, in this truly wonderful quote:
“Since our core customer has always been guys, we need to be very careful when we introduce female product so that we don’t alienate our core,” said Paul Gitter, president of consumer products, North America, for Marvel Entertainment Inc. “What we have found through testing is that we haven’t alienated them, which gives us the OK to move forward with female product.”
That’s what he says. What I read:
One: When introducing things specifically designed for women, we must be careful not to alienate guys. Because when it comes to things for women, it is the opinions of men that are most important.
that, people, is patriarchy and why fucking feminism fucking exists.
[NOTE: it is an indication of future incompatibility if some dude steps up and uses the word 'female' or 'ladies' in casual conversation. as in, 'there are some fine females up in here.' guh-ross. and, get away from me.]